About Good Pick

Mario grew up in Colombia, where coffee is deeply connected to culture and everyday life. Over time, that connection became a fascination with the craft behind it, from discovering different origins and roasts to dialing in espresso and chasing the perfect shot. After 15 years creating campaigns and experiences across film, television, and streaming, he wanted to bring that same attention to craft and detail to something he had loved his entire life: coffee.

Originally from Chicago, Alyssa has always loved coffee and the connections that happen over a great cup. During her pregnancy she gave up coffee and discovered matcha, and what started as a new ritual quickly became a passion for quality matcha, creative flavors, and cold foams. With more than 15 years in entertainment marketing across film, television, and streaming, Alyssa brings her love of creating meaningful experiences to this business — one cup at a time.

Coffee became something we explored together. Wherever we traveled, we looked for the local coffee shop. Back home in Los Angeles, weekends often mean discovering a new café with our daughter Emma, trying different beans and drinks, taking in the design, and finding whatever pastry catches her eye.

Good Pick is where those worlds come together: coffee, creativity, design, and hospitality. Every event is an opportunity to create something thoughtful, serve exceptional coffee, and bring people together.

Founders | Alyssa Wadley & Mario Urbano